To begin, let's define the distinction between traditional and digital media. The primary distinction is in the media used to convey a marketing message to an audience. Digital marketing employs the Internet and social media, as opposed to traditional marketing, which makes use of media like TV commercials, magazines, newspapers, radio, and billboards, among others.
Given the importance of both and how closely they resemble one another, the reach/conversion debate never ends. No matter the marketing technique employed, the difference between traditional and digital marketing is that the former ensures great reach and impact. This is presuming that the creatives used are relevant and have high cut through. However, it finds it difficult to move customers past awareness in the purchasing process and has the following drawbacks:
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